Event Details

event details

Professional Development: Plug In: Implementing Technology for Every Business

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Description Price Max
Step Up Members Only
Step Up Member
Free 2
General Admission
UCLA Anderson Students and Alumni - Special admission based on partnership
Free 2
Non-Members Only
Step Up Partner: SMARTY & Girls In Tech Members
$10.00 2
Non-Members Only
Non-member Ticket
$15.00 2
Date: April 08, 2010
Time: 6:00pm - 9:00pm
Registration: 02/24/2010 - 04/07/2010
Venue: UCLA Anderson School of Management
110 Westwood Plaza
Entrance Sunset & Westwood Plz
Los Angeles, CA 90024

Online registration has closed.
Tickets will be available for purchase at the door.

Plug In: Implementing Technology for Every Business


Jane Buckingham

Gina Bianchini

 Michelle Crames

Carrie Nedrow

 Cynthia Neiman

Step Up is pleased to introduce Jane Buckingham, President at Trendera, who will serve as moderator for this panel discussion in place of Willow Bay. Thank you for your support of this last minute substitution.

6-7 pm: Networking Reception
7-9 pm: Panel Discussion

UCLA Anderson School of Management
Korn Hall 
110 Westwood Plaza
Entrance Sunset & Westwood Plz
Los Angeles, CA 90095 

Panel discussion will cover:

  • key aspects to building an online business and how to create a niche in a tech space that is full of budding entrepreneurs and established businesses
  • ways businesses big and small can leverage social media outlets to connect with the target audience and increase website traffic
  • ideas to transform a company's online strategy from a brand website platform to interactive programming and content
  • integrated systems to enhance investment opportunities and improve handling of both business and personal finances
About the Moderator
Jane Buckingham, President, Trendera 
Jane is one of the foremost experts on Generation X, Y and Z. She has been studying and interpreting America's youth for more than a decade, helping companies, educators and parents better understand 7-39 year olds. Jane is currently the President of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. Jane founded and sold The Intelligence Group, a consulting and trend forecasting company that focuses on Gen X and Y. She created the leading trend study, The Cassandra Report®, as well as trendcentral®, a daily e-mail covering fashion, beauty, lifestyle, technology, and entertainment. She is the author of several books including TEENS SPEAK OUT, THE MODERN GIRL’S GUIDE TO LIFE, and THE MODERN GIRL’S GUIDE TO MOTHERHOOD. She is currently working on THE MODERN GIRLS GUIDE TO STICKY SITUATIONS to be published in 2010. Jane is a graduate of Duke University with a BA in English.

About the Panelists
Gina Bianchini, Co-Founder & former CEO, Ning (www.ning.com) &   Entrepreneur In Residence (EIR), Andreessen Horowitz
Ning is the leading trusted online platform for people to participate in and create social networks for the interests they feel most passionate about in their life. Prior to Ning, Gina was co-founder and president of Harmonic Communications which was acquired by Dentsu. She has also held positions at CKS Group and Goldman Sachs & Co. March 15, 2010 Gina announced that she is becoming an Executive In Residence (EIR) at the new venture capital firm Andreessen Horowitz. She has a BA from Stanford University and an MBA from Stanford Business School.

Michelle Crames, Co-Founder & CEO, Giiv.com
Michelle is a digital media entrepreneur, most recently founder and CEO of Giiv.com, a mobile gifting company backed by Eric Schmidt, Chairman/CEO of Google, through Tomorrow Ventures, and Haim Saban, Chairman of Univision, through Saban Ventures. Before founding Giiv, Michelle served as an Advisor to Spice/MCorpGlobal, and consulted for Ideation Acquisition. Michelle has also served as CEO of Lean Forward Media LLC. In addition to her entrepreneurial ventures, Michelle has worked at Warner Bros., The Walt Disney Studios, and McKinsey & Company. She has a B.S. dual degree, highest distinction, in Operations Research & Industrial Engineering, and Hotel Management from Cornell University, and received an MBA from Harvard Business School in 2003. Michelle dropped out of high school, starting Cornell at age 16. At Harvard, Michelle was awarded the Robert F. Jasse Award by the Entrepreneurship faculty as the graduating student most exemplifying strong entrepreneurship and leadership skills.

Carrie Nedrow, Staff Program Manager for Payment Solutions, Intuit, Inc.
Carrie drives process, technology and organization initiatives through high risk transitions into a steady state. She has led a variety of initiatives ranging from call center technology implementations and money movement system enhancements, to marketing operations automation and process improvements. Carrie's career began at Gaynor Minden Inc, a point shoe company, as she was retiring from a professional ballet career. She has also worked with JP Morgan Chase Investment Bank, The Auto Club Group - AAA, Advanta, IMSARQ, and her own consultancy, enduring-solutions. Carrie has an MBA from Villanova University, a Certificate in Banking and Economics from East China Normal University, and a BFA in Dance from The Julliard School. She is a PMP from the Project Management Institute, certified in Six Sigma Process Excellence and is a member of the Prosci Change Management Institute.

Cynthia Neiman, Vice President of Marketing & Business Development, Mattel Digital Network (MDN)
As Vice President of Marketing & Business Development for the Mattel Digital Network (MDN), Cynthia is responsible for setting marketing & content strategy on the recently launched MDN. Prior to her current role, Cynthia managed the worldwide Mattel Games portfolio at Mattel including the UNO®, Scrabble®, Pictionary® and Apples to Apples® brands. Cynthia has also held senior marketing positions at IKEA (introducing the worldwide Swedish retailer to Southern California) and eteamz.com (the world’s largest online amateur sports community). She holds a BA degree in Economics from UCLA and a MBA from Vanderbilt University. When not competing in USTA tennis events, Cynthia spends way too much time on Facebook playing UNO® & Farmville®. 
Korn Hall (D Building), UCLA Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA 90095 

Please note that there will be a number of events taking place simultaneously on the UCLA Anderson campus. Follow these directions and look for Step Up's bright orange signage to locate the event in Cornell Hall.   

      - This event is complimentary for Step Up members. 
      - SMARTY & Girls in Tech members may purchase tickets for $10

      - Non-members/partners may purchase tickets for $15.
***Please note: Tickets are non-refundable***

Lot parking available for $10. Inform the kiosk attendant that you are attending the Step Up event at Korn Hall at UCLA Anderson. You will be directed to park in Parking Structure Lot 4, Yellow. The CONFIRMATION NUMBER for this group is:  305881

Please note that the entrance to Structure 4 is only accessible via the intersection of Sunset Blvd. and Westwood Plaza.
There will be signs from the parking structure directing you to the Step Up event.

Directions to the Anderson School at UCLA

The Anderson School, a complex of buildings A - F, is located in the north central section of the UCLA Campus. Please give yourself ample time to find the building as the campus can be challenging to navigate for first time visitors. Note the map below.
If you use a web based mapping program for directions to UCLA, you must use the intersection of W Sunset Blvd & Westwood Plaza rather than the UCLA street address. If not, the directions will direct you to the south side of the campus and may result in a twenty minute uphill walk.

Take Interstate 405 (San Diego Freeway) north, and exit at Sunset Boulevard. Turn east (right) onto Sunset at the end of the off-ramp. Turn south (right) onto Westwood Plaza, and proceed underground to the parking kiosk.

Take Interstate 405 (San Diego Freeway) south, and exit at Sunset Boulevard. Turn left at the end of the off-ramp and turn east (left) onto Sunset. Turn south (right) onto Westwood Plaza, and proceed underground to the parking kiosk.

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Also in Partnership with:


Please contact Brady at 213.382.8013 or

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