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Professional Development Panel
Branding: Yourself, Your Business, Your Causes
In partnership with:
Tai Beauchamp (moderator)
Style Expert, TV Host, Personality and Entrepreneur
Cheryl J. Family - SVP, Brand Strategist, Viacom
Aliza Licht - SVP, Global Communications, Donna Karan International
Cindy McLaughlin - Co-founder & CEO, Style for Hire
Carolyn Williams - SVP, Marketing, RCA Records
The evening will include:
pre-panel networking with dynamic women
valuable insight from branding experts
Q&A following panel discussion
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About Tai Beauchamp
Beauchamp is founder and president of The BluePrint Group, LLC, a
communications and marketing consulting firm that specializes in bridging the
gap between philanthropy and the fashion, beauty, media, and entertainment
fields. By trade, she is a veteran beauty journalist and editor, known for her
savvy sense of style and ability to deliver of-the-moment, consumer-friendly
tips and is currently the Style Ambassador for InStyle Magazine. By passion, Tai is an entrepreneur and champion for causes, most of them
aimed toward empowering women, youth, and celebrating a new generation of
Tai began her editorial career at Good Housekeeping and Harper’s Bazaar magazines
more than 12 years ago and served as an editor at titles including O, The Oprah Magazine, Suede,
Seventeen and VIBE Vixen. Tai was also a style contributor to women’s
mega-site ivillage.com. She
appears regularly on TV and has been seen on The Today Show,
Good Day New York, The Style Network, BET, CNN, The CW, TV
One, ABC, and The Wendy Williams Show and is frequently
quoted in the media. She has been featured in O, The Oprah Magazine, Essence, and Star magazines.
in addition to running The BluePrint Group, whose clients have included Allison
PR, Universal Records, The Sundance Channel, and the MCJ Amelior Foundation, Tai
is a style correspondent and spokesperson for Proctor & Gamble's My Black
is Beautiful Movement and an internationally recognized public speaker.
Beauchamp volunteers as a “Big Sister” with Big Brothers and Big Sisters of
Essex, Hudson, and Union Counties and mentors other young women. She serves on
the board of Saint Vincent Academy (Newark, NJ), The New Jersey Performance
Arts Center Women’s Board of Trustees and New Jersey Needs You. She also serves on the development committee of New York
City’s Women In Need.
Tai earned a Bachelor of Arts in
English Literature from Atlanta’s Spelman College and attended New York
University’s Television Production program. When she’s not spotting trends,
traveling, or mentoring, Tai lives New Jersey.
musings about style, beauty, media, entrepreneurship, and philanthropy on Twitter,
and connect and chat with Tai on Facebook.
Cheryl J. Family
Cheryl J. Family
is a writer, strategic thinker, branding expert, and creative leader who has brought
her leadership and expertise to a vast array of clients across multiple
Cheryl is currently senior vice president/brand strategist
in the Viacom Creative Services department, where she is responsible for
setting the creative vision and developing brand strategies on projects for
Viacom and its media properties, which include MTV, Nickelodeon, VH1, Comedy
Central, Paramount Pictures, and BET Networks. These projects encompass
integrated solutions across digital, on-air, video, print, radio, and
merchandise for business-to-business, consumer, and internal communications.
Her work as a key creative leader spans everything from comprehensive campaigns
and large-scale pro-social efforts to new business initiatives, network
launches, and brand development. She has won numerous top industry awards, for
her copywriting, creative direction, and marketing
strategy, including the Art Directors Club, HOW International Design Awards, Creativity
International Awards, The One Show, CTAM’s Mark Awards, Peabody Awards, Emmy,
and PromaxBDA honors.
began her career as a copywriter at MTV Networks, where she quickly worked to merge
strong strategic thinking and cutting-edge creativity. She also did copywriting
and branding work for clients including Emporio Armani, Barnes and
Noble, Pantone, Museum of the Moving Image, Lifetime Television, Kara Ross
jewelry and handbags, Geffen Records, Johnson and Johnson, AB Skincare, Sony
Music, and the Broadway productions of Rent, Diary
of Anne Frank, and the Def Poetry Jam On Broadway.
director and vice president/editorial director at MTV Networks Creative
Services, Cheryl helped develop the creative and strategic foundation for
various company launches and initiatives, including creating the company’s global
employee magazine, The Pages,
both in print and online, and the conception and development of the company’s first
intranet site, HQ.
She also worked as head writer and creative architect
of the MTV Networks Upfront, a combination ad sales presentation and
entertainment extravaganza that resulted in several years of record revenue.
creative vision has benefitted countless pro-social initiatives and
organizations. In developing the “Get Schooled” initiative, a partnership
between Viacom and the Bill & Melinda Gates Foundation dedicated to
identifying sustainable ways to increase high school and college graduation
rates, Cheryl’s strategic thinking was critical in building the brand from the
ground up. “Get Schooled” has since impacted more than a
million students nationwide. Cheryl also helped create the
multiplatform advertising campaign for the “Hope for Haiti Now” telethon, which
raised over $67 million for Haiti earthquake relief. Additionally, Cheryl played a leading
role on the creative committee for Viacom’s Emmy and Peabody-winning KNOW
HIV/AIDS campaign, which encompassed television, outdoor, radio, and print
advertising to educate and eradicate the spread of HIV/AIDS.
Deeply committed to writing, Cheryl has continued to hone
her craft through all sorts of media. She is the author of Case #77 of
The Nancy Drew Files, Danger on
Parade for MegaBooks/Simon & Schuster. Additionally, she
worked as the consulting editor on the Emily Post book of etiquette for teens.
Her magazine work has appeared in several publications, including her short
story “Goodnight Pigskin,” which won Sassy magazine’s fiction competition. Currently, her
writing can be found on the popular humor blog NickMom, where she muses on life
as a working mom.
Since 2010, Cheryl has served as an
adjunct professor at New York University’s Steinhardt School of Media, Culture
and Communication where she teaches a course on marketing. Additionally, she is
on the Advisory Board of the Writers House at the University of Pennsylvania,
where she chairs their mentoring committee.
Cheryl holds a
BA in English, cum laude,
from the University of Pennsylvania and an MA in Communications from New York
University, where she was named a Centennial Scholar.
married with two children and currently resides in New York City.
Aliza Licht graduated from the
University of Maryland with a B.S. in Neurobiology and Physiology in 1996 with
dreams of becoming a plastic surgeon. After deciding she couldn't spend a life
in scrubs, she decided to pursue her childhood love for fashion and started in
the industry as an accessories intern at Harper's Bazaar
magazine. Her internship ultimately led to an assistant accessories editor position
at Marie Claire. After two years in editorial, Aliza
decided to make the jump to public relations where she joined Donna Karan
International in 1998. Aliza is currently the senior vice president of global
In addition to her traditional public
relations responsibilities, Aliza created and manages the company's award
winning social media efforts as DKNY PR GIRL.
DKNY PR GIRL,
@dkny on Twitter,
was launched in April 2009. With over 387,000
followers to date, DKNY PR GIRL is one of the most widely followed and
acclaimed social media personalities. Toting herself as a “well-placed fashion source bringing you
behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life
as a PR girl living in NY,” her twitter feed is extremely
conversational, engaging, and brutally honest.
GIRL’s identity was kept anonymous for two years until October 2011 when she
outed herself in a behind-the-scenes-of-Fashion-Week video on You Tube. Press
coverage on the reveal video received over 350 million impressions globally. Post
the reveal, Aliza has joined the social media panel circuit and especially
enjoys mentoring aspiring public relations students.
2011, DKNY PR GIRL launched dknyprgirl.com
on Tumblr. Just like the blog's tag
line, "When 140 characters aren't enough," the blog is an opportunity
to share with her followers in greater than 140 characters (the amount of
characters allowed on Twitter). On DKNY
PR GIRL's blog, posts can range from branded, behind-the-scenes content to
personal anecdotes and #PR101 advice and insights.
February 2012, DKNY PR GIRL launched on two new platforms, Pinterest
DKNY PR GIRL’s pins are a further extension of her world interpreted
commercially through a curated selection of her favorite things. DKNY PR GIRL
was invited to join WhoSay, a specialized social media site for celebrities
& influencers that protects the images of its famous clientele.
With over a decade in the
business side of fashion, McLaughlin brings deep industry knowledge and
experience to her position as co-founder and CEO of Style for Hire.
1999-2002 she worked in retail technology, and in 2003 co-founded and served as
CEO of Abaeté, a NYC-based better apparel brand.
in 2006 – pregnant – to follow her husband to California and start a family,
falling quickly into a stay-at-home-mom-style slump. Needing to rediscover her
style and sense of self (and to get a job outside the house), she enlisted the
help of her friend Stacy London to revitalize her wardrobe. The experience was
transformational, and McLaughlin never went back out on the job market. Instead,
the duo founded Style for Hire to bring Stacy’s level of service to ‘real’
people nationwide. Cindy McLaughlin and Stacy spent over two years building a
community of personal style experts who are skilled in the art of London’s
unique style philosophy and share the company’s goal to help “regular” people
develop their personal style and build flexible, functional wardrobes within
their means. Style for Hire soft launched with 11 stylists in the Washington, D.C.
area in September 2010, and on April 16, 2012, the company launched nationwide,
with 135 stylists in 24 key U.S. markets, including New York, Los Angeles,
Chicago, San Francisco, and Boston.
McLaughlin holds an MBA
from MIT/Sloan and a BA from Mt. Holyoke College. Post-college, she served a
term in Congo as a water and sanitation volunteer for the Peace Corps.
Marketing – rather, strategic marketing – is an
acquired skill, one which Carolyn Williams has mastered through technical training
and hands-on execution. As senior vice president of marketing at RCA Records,
Williams oversees, creates, and implements marketing campaigns for artists including
Grammy Award-winners Alicia Keys, Jamie Foxx, Fantasia, and R. Kelly, as well
as Grammy-nominated Jazmine Sullivan and the newly signed artists Brandy and
Williams began her career as an entertainment
journalist but segued into the music industry after joining forces with then
up-and-coming producer, Pete Rock. As director of operations for his label,
Soul Brother Records (Elektra Records), she managed the company’s day-to-day
functions and later assumed the role of production manager of Soul Brother #1
Ever eager to expand her resume, Williams made
the transition to marketing when she took on the position of director of marketing
at Penalty Records. During her three-year tenure, she played an active role in
executing marketing plans for a number of budding hip-hop stars, including
Capone N Noreaga. Williams would make Tommy Boy Records her next stop, again
assuming the role of director of marketing. While researching marketing trends
and exploring cross-promotional opportunities for the urban roster, she also
lent her expertise to gospel, dance, and alternative music projects and
In 2001, Williams signed as director of marketing
at J Records, the brainchild of Clive Davis. While honing her product management
skills, she also crafted lifestyle marketing campaigns for the likes of Busta
Rhymes and R&B singers Monica and Angie Stone. Two years later, she was
promoted to vice president, urban marketing, and fulfilled a key marketing role
at the company, meanwhile overseeing a varied roster of artists – American
Idol winners Fantasia and Ruben Studdard, Grammy-winning rapper,
Rhymefest, and Cassidy, among them. In June of 2008, she assumed her current
post as senior vice president.