Innovation Protocol (IP) is thrilled to be this year’s presenting sponsor of Step Up’s blog.
When we think about the purpose of brands and who they are built for, we usually think of their external audiences such as the buyer, influencer, or community. However, brands also have another critical audience to consider - their internal audiences. Often overlooked due to an emphasis on external audiences, employees and decision makers are critical to consider in the branding process. They want to understand the purpose of their work and how it is impacting the world around them, and brand can help give them something to rally around and feel motivated by.
Check out Innovation Protocol’s Founder and CEO, Sasha Strauss, share more about why it’s important to include internal audiences when building a brand and how it can bumorale and increase retention.
Learn more about Innovation Protocol’s take on branding for both internal and external audiences below:
